About Us

The National Dairy Animal Well-Being Initiative is a producer-led Coalition that includes members from every sector of the dairy industry. On October 2, 2008 at World Dairy Expo, the Coalition introduced the broad Principles and Guidelines -- a uniform umbrella of assurance that the industry is meeting its ethical obligation for dairy animal well-being. Our goal is to protect consumer trust and confidence in the dairy industry by demonstrating dairy producers’ commitment to animal well-being.